PUBLICITY

PUBLICITY SERVICE KIT

• Your advertiser will read your book and convene a conference call with you to discuss your book, priorities and target audiences. 
• They will then formulate a custom Marketing Plan that takes into account your unique needs and includes tailored branding for both you and your book. 

1. Your publicist will outline in the Strategic Plan the methods and techniques they will use during your campaign, including the outlets they meet, the markets they target and other ongoing events they will participate in to support you and your book. 
2. Furthermore, your advertiser can illustrate the strategies you should use individually to get your book’s attention. Such recommendations would be focused on what you’re currently doing as well as the areas the publicist sees growth and development opportunities in. 
3. The advertiser will also include recommendations for other Writers Desks services that could help you and your efforts to market your books.

• Publicity outreach:

1. Prepare a press release that will be sent by your advertiser to at least 1,000 media outlets selected based on your book, areas of expertise or knowledge and personal goals 
2. Work to gain advertising opportunities through mainstream media reporting and social media coverage, including electronic media sources, forums, podcasts, social media sites, digital book reviews, newspapers , magazines, or even radio and television broadcasts 
3. Custom designs, innovative presentations for the targeted media listed in your Strategic Plan and then sell you and your book to professionals to potentially gain connections with writers, critics, editors, bloggers, social media influencers, producers and more. 

• Your publicist will provide you with a launch report a week after the campaign launches as well as weekly updates on their progress and campaign activities during your campaign to ensure your campaign is as successful as possible. Upon completion, you’ll receive a full report of the whole campaign. 

Put your new book into the hands of a professional who will directly take your message to key media and influencers to raise awareness for you and your book and help you achieve your goals!